LEARN HOW YOUR SHOP CAN RUN
WITHOUT YOU
One day in the room with the people who have helped 31,000+ independent mechanical and collision shop owners across the US and Canada build more profit, more free time, and more control. Let us show you what works.
Seats are limited and confirmed by request. Reserve below and our team will coordinate your attendance.
WHO WE ARE
ROOTED IN OUR PURPOSE. DRIVEN BY WHAT'S NEXT.
For more than 40 years, ATI has been committed to one mission: helping independent shop owners build more profitable businesses and better lives. From industry-leading business coaching and live events to AI-powered learning, digital education, and innovative member resources, we're investing in the future without ever losing sight of the values that built our reputation.
WHY THIS ROOM
LET US HELP YOU WORK ON YOUR SHOP INSTEAD OF IN YOUR SHOP
Every person in the room has either owned a shop or spent years inside one. We will show you where your shop is leaking money, where your time is going, and exactly what to change first. Receive customized training and tips whether you are actively losing money, need more time to enjoy your life, or are planning to exit the industry and need to improve your shop's valuation.
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Real numbers, not opinions. Pricing, gross profit, average repair order, car count. You will see the benchmarks your shop should be hitting and how far off you are today.
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Built by operators, for operators. If you run a shop, you will quickly realize we have walked the same path as you and stood where you are right now.
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You leave with a plan, not a branded notebook. Our events are built so you walk out knowing the first three moves to make on Monday morning.
WHO THIS IS FOR
WHATEVER SIZE YOUR SHOP IS TODAY
Regardless of the size of your shop, how long you have been in business,
or how soon you plan to sell, there is a seat here for you.
The Solo Operator
You are the owner and the lead tech. You want to stop trading every hour for a dollar and finally build something that does not depend on you being in the bay.
Owner With a Team
You have techs and advisors, but you are still the bottleneck. You want systems, accountability, and a crew that runs the day without you putting out every fire.
Established Operator
The shop is profitable and you want the next level: a second location, a real exit number, or simply to step back without the wheels coming off.
SOUND FAMILIAR?
YOU BELONG IN THIS ROOM IF...
You are tired of working in your shop more than on it
The shop runs you instead of the other way around. You want your nights, weekends, and headspace back without the business falling apart.
You know there is another level and you want to reach it
You're doing fine, but fine isn't the goal. You want the playbook top shops use to scale profit, add bays, open the next location, or whatever your goal may be.
You feel margins getting squeezed every year
Parts costs, labor, and overhead continue to climb. You want to know what your numbers should look like and where the money is quietly leaking out.
You want your shop to run when you are not standing in it
Right now, it's possible nothing moves without you. Are you the bottleneck? You want the systems and the team to keep the day on track whether you're there or not.
You have heard the pitches and want proof, not promises
You want to see real shop data, how it applies to your own shop, technicians, lifestyle, and decide for yourself whether these strategies can work for you.
You want to learn from owners who have actually done it
Running a shop can feel lonely. You want a room full of operators who get it, won't question your concerns, and you want to take home ideas you can use right away.
1. Finding and Hiring The Best Technicians
Where the good ones actually come from and how to land them in a trade where turnover kills momentum.
2. Labor Rate Analysis
What your labor rate should be and how to know if you are actually covering your loaded labor costs.
3. Part Availability Issues
Practical ways to keep jobs moving when parts are slow, scarce, or back ordered.
4. Battling Inflation
Protecting your margins when costs keep climbing on parts, labor, and everything else.
5. Getting Personal Time Back
How owners step out of the bay and reclaim their nights, weekends, and headspace.
6. Controlling The Chaos
The systems that turn a reactive, fire-fighting shop into one that runs on a plan.
7. Preparing To Sell
Building real value and a clean exit so the business you built pays you when you leave.
...And Much More
Labor productivity, digital marketing, pricing, gross profit, car count, and the everyday decisions that move a shop. Bring your toughest questions.
DON'T JUST TAKE IT FROM US
REAL SHOP OWNERS. REAL RESULTS.
Meet four shops who struggled: working too many hours, watching margins tighten, and unsure what to fix first. Todd was one of them. After working with ATI, he has tripled his business. The others, mechanical and collision alike, each tell a different version of the same turnaround. Different shops, different challenges, one starting point: A single strategy session.
Hear it in their own words, then picture what that first conversation with ATI could do for your shop and your life outside of it.
UPCOMING EVENTS
PICK THE DATE THAT WORKS FOR YOU
The same proven strategy session, offered on multiple dates and formats. Request a sport at any one below.
WHAT YOU WALK OUT WITH
LEAVE WITH A PLAN, NOT JUST NOTES
A clear read on where your shop stands against real industry benchmarks.
At least the first three changes to make the next time you walk into your shop.
Pricing and profit moves you can put to work immediately.
Connect with a room full of operators who understand exactly what you may be struggling with.
Where this can go: Following the class, ATI offers a complimentary in-person shop strategy session where an instructor can visit your facility and work directly with you. Unlike the broader concepts covered during the live event, this session is focused solely on your shop, your challenges, and your opportunities, helping you turn ideas into a customized action plan.
40+
YEARS RE-ENGINEERING SHOPS
31,000+
SHOP OWNERS TRAINED
$4.4B+
ADDED GROSS PROFIT
YOUR SEAT
$97.00
Seats are confirmed on a first-come, first-served basis. Request your spot below and our team
will reach out to coordinate your attendance and answer any questions you may have.
FREQUENTLY ASKED QUESTIONS
How much does it cost?
A confirmed seat is $97 which covers your food, beverages, and training material for you and your spouse.
Can my spouse come too?
Absolutely. Many of the best decisions in a shop are made by two people. Once you request access, please inform our events team if you intend on bringing your spouse and we will coordinate access for both of you.
My shop is small. Is this still for me?
Yes. Whether you are a solo owner in the bay or running a team across several locations, the benchmarks and moves we cover scale to where you are as an owner.
What happens after the event?
You leave with takeaways you can put to work right away. If you want to go further, the next step is a one-on-one strategy session with an ATI coach to map a plan for your specific shop. It is the same first step that has helped turn around thousands of other shops, and it is your decision if you would like additional training.
YOUR SHOP SHOULD
WORK FOR YOU, NOT THE
OTHER WAY AROUND
Spend one day with the people who have helped 31,000+ owners
achieve over $4,400,000,000+ in additional gross profit.